J. Duncan Berry is a "visual equity analyst." His work centers on re-animating a brand's sensory equities in order to expand emotional connections with consumers/customers.

We are currently extending the learnings gained from innovation and design work in FMCG/CPG for the banking and financial services industries.

If your firm would like to leverage existing consumer insight research into powerful design initiatives — designs that produce emotionally resonant messaging to move people, services and product — let's talk!

Proprietary qualitative research techniques enable us to isolate key emotional drivers. On this foundation, we establish the logical "analogs" associated with each driver. These analogs guide our detailed stretch work; we employ semiotics, archetypes, ritual analysis and related methods to anchor and guide the process.

For many years managing director of a high-end, private label import company, Berry has extensive experience with global enterprise process management, marketing, systems design and quality control.

He also maintains an international reputation as an art and architectural historian, publishing and lecturing at universities and academic symposia in the United States and Europe.

Berry was a Fulbright Scholar at the University of Vienna (Austria), an IREX Scholar at the Technical University of Dresden (Germany), a Fellow of the Institute of International Studies, and University Fellow at Brown University where he received both his Ph. D. and A. M. degrees in the History of Art and Architecture. He received his undergraduate degree (with honors) from The College of Wooster (Wooster, OH).

He lives on Cape Cod with his 12-year old daughter, Charlotte.

View J. Duncan Berry's profile on LinkedIn



Douglas Karlson is the former president of Country Floors, Inc., a leading brand in the luxury home furnishings industry, where he worked for many years in both marketing and customer relations.

Doug received his BS from Northwestern University, and studied at the University of London. He earned an MBA from New York University’s Stern School of Business, where he majored marketing and had the good fortune to study under the late J. Edwards Deming.

In addition to his work in market research, Doug is an experienced journalist and has won three New England Press Association awards.

He lives with his three children on Cape Cod.

View Douglas Karlson's profile on LinkedIn


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