If you’re feeling the heat
to grow your business through innovation, imagine proceeding without the most
powerful tool to grasp consumer motivation and attraction!
Our insights tap the
unconscious, emotional world that drives customer decision-making. We disclose
the inner logic and strategic consequences of these emotional aspects of your
Specifically, we’re discussing the increasing relevance of neuromarketing
research to explain human experience and behavior.
Neuroscience is already changing the way business is conducted, products are
designed, and how ads are tested.
We believe that the astonishingly high failure rate of new product offerings
(90%) is about to drop dramatically. Why?
Because we’re beginning to understand the gap between what consumers say and
what they do.
Applied Iconology is on the forefront of these developments, monitoring and
integrating insights to increase the performance of your high-stakes
communications — from upstream concept to packaging, merchandizing and
We understand and implement the central finding of neuroscience: that rational
choice occurs after an initial emotional response and investment.
We are dedicated to uncovering the nature and quality of that emotional
investment, and using this insight to direct the strategy and tactics of
effective visual communications.
Our proprietary interviewing techniques isolate the key emotional elements that
activate consumer interest in your category, brand or offering.
We model your customer’s unconscious engagement using Emotional Scripts, a
validated technique that enables you to reach and honor your customer’s motives,
and steers you away from
unintentionally negative associations.
Emotion, logic, strategy.
In an increasingly
competitive business landscape you need to leverage as many aspects of value as
possible. We deliver insight, strategy and tactics for enhanced, deep
connections with your customers.